Reach your target market and save yourself money?
In the world today with everything getting faster and at half the price, it’s quite easy to think that getting tens of thousands of flyers printed, giving them out and stuffing them through every letterbox known to man will get a return on investment. This may be the case for some industries, but when it comes to getting bigger, better returns you have to plan ahead and in some cases you may not need to spend anywhere near as much.
With a little bit of homework you can find out about the people you are wishing to sell to. Online mailing lists are easy to come by and spending that little extra on targetting may reduce the total cost of actual flyers or brochures and certainly the cost of postage. That’s money that could be invested in the design and finish of the flyer itself, increasing the chances that your targeted recipient will notice you and your CTA.
Flyers may well be ten to a penny but if posted into someone’s letter box along with ten to fifteen other flyers, all crammed into a weekly free magazine, it almost always will end up coming up off the floor and straight in to the recycling bin.
Paper is coming back!
A few year ago a lot of people said that the internet and email was going to kill print. Now? Well it’s not the case. With book sales rising along with the great return of vinyl, people want to hold something. They want something to feel and look at at the same time. They don’t want to stare at a screen all day long wondering whether the company is any good at what they say they are.
If you know a potential customer is interested in one of your products – try putting something directly in their hands. Watch their eyes light up like a child in a buggy passing the sweets next to the checkout.
But what about the trees?
Customers these days will always have the niggle in the back of their mind asking them if it’s a sustainable product. We can’t speak for other printers, but all of our paper is FSC accredited and FSC is the only wood certification scheme endorsed by the major environmental charities, including WWF, Greenpeace and The Woodland Trust.
Less is more
With this in mind, don’t always think that paying a bit more and having a ton of cheaply printed flyers or brochures is going to win that all important customer. It often comes down to quality and getting in front of the right person from the get go. If you don’t take this into account, your money will end up with your cheap flyers: in the bin.